New England Development

As the graphic designer at New England Development I was responsible for designing all of the marketing materials for our projects around the country. I was brought on as the in-house designer during the company’s rebranding effort. I implemented the new brand standards across all print and digital materials.

Marketing books and fact sheets were the primary collateral used by the leasing team. I developed and customized books for new properties and projects nationwide. Maps and aerials are integral to the NED brand. For each project I created at least one map showing location and mile radius.

I worked with the marketing teams at our projects to create and send email campaigns. We would announce new tenant openings at our shopping centers or advertise new leasing opportunities within our projects.

As the sole in-house designer I played an integral role in proposals developed by our MarketPlace Development team, including our successful bids to develop retail airport space at Reagan National Airport, Boston-Logan International Airport, and more.

You can see more of my work in action on the New England Development website.